Branding
The troop’s look comes from its logo. Use these assets and values on anything made for the troop, such as flyers, signs, slides, and websites.
The troop is Troop 1607, or Troop 1607 Southbury.
The national organization is Scouting America, formerly the Boy Scouts of America. The troop’s program is Scouts BSA.
The full logo puts the emblem inside the words “VFW Post 1607 Troop 1607, Southbury, Connecticut”. There’s a version for each background:
- Black text, for light backgrounds.
- White text, for dark backgrounds.
The emblem on its own is for small spaces where the text wouldn’t be readable, like icons and profile pictures.
Both also come in single-color black and single-color white, for one-color printing. Every version is available as SVG, PNG, and PDF, along with the Adobe Illustrator source file.
Colors
Section titled “Colors”| Color | Hex | Role |
|---|---|---|
| Red | #c21d0a |
Primary |
| Gold | #f5ce1f |
Accent |
| Black | #17181c |
|
| White | #ffffff |
Motifs
Section titled “Motifs”Black header with a thin red stripe. A black bar across the top, with a thin red stripe along its bottom edge. It comes from the troop neckerchief, which is black with a red border. This handbook’s header uses it.
Typefaces
Section titled “Typefaces”Both are free to download and use.
| Typeface | Use |
|---|---|
| Lexend | Headings and display |
| Source Sans 3 | Body text |